It’s that time of the year again. It’s the annual ‘facebook-and-google-are-using-our-data-I-am-so-concerned’ saga all over again. I wasn’t expecting it, but the call to shift from WhatsApp to Signal did go mainstream this time. Maybe I should thank Elon Musk or Anand Mahindra for that.
Monetization of private user data is nothing new. Google search and mail is free, WhatsApp is free, Facebook is free, so someone has to pay for server costs for storing billions of cat videos or good morning messages. In fact, Google pays gigantic sums just to be the default ‘free’ search engine. Google is paying Mozilla $450M per year to be the default search engine on Firefox. That’s pennies compared to the $8-12 Billion Google pays to Apple to be the default Search Engine on iOS.
Advertisements are not evil, they keep stuff free. However, when Google shares my search for Gastric problems to advertisers so they can target me with their ads, that is a line crossed. Because there are numerous things I do or search that I might not be comfortable sharing around. My location, my messages, my heart rate, my searches, when I opened an app, my battery percentage, my mood, they track everything.
And there is no hiding. I can try my best, turn off all the privacy-invading settings, use blockers, use incognito mode, yet they’ll track me. I can’t go on the internet without being tracked by every single website. I am forced to click ‘I agree’ to the cookie terms and conditions if I have to access any site. Even when I am logged off, Facebook is tracking me.
This raises a question, is it too late for privacy? Has the trade-off between convenience and privacy normalized and we are already living in a reality where privacy is the price you pay for convenience?
Coming to the topic in vogue, will the mass migration to Signal or Telegram succeed?
The optimist in me wants to believe, the realist in me tells me to calm down. It’s not happening anytime soon.
I hope you remember Google Plus? I am sure Google doesn’t want you to. It still is one of Google’s biggest failures. Launched as an invite-only social network to challenge Facebook’s reign, it had all circumstances in its favour. The backing of a big-daddy-billion-dollar tech company, innovations, the benefit of being the default choice for search, mandatory linking of accounts with YouTube IDs, etc. When I first got the invite, I promptly invited my close friends. It was amazing, the feature sets, the functions, the technology, everything looked so good compared to the mess Facebook was (and is).
Yet it failed. Fell like a shooting star. Reason? ‘Network Effect’. I could convince a maximum of 2 friends to make an account. No one posted on it, because who’s there to watch? Everyone was (and still is) on Facebook.
That’s something I see happening with WhatsApp too. It’s just the default option. No brainer. Uncles, Aunts, Clients, friends, acquaintances, everyone is there. You don’t even need to ask if one is on WhatsApp. You simply ask what’s your WhatsApp number.
I had a hard time convincing people to join Google Plus despite me being the supposedly ‘tech’ guy of the group. Imagine convincing your family or friends to join ‘Signal’ because it’s more secure and privacy-oriented. Priva-What?
Even though Telegram is not End to End encrypted and not recommended as a WhatsApp alternative, but its model can be successful. Telegram has packed itself with features up to the brim and that’s exactly the reason a sizeable crowd has installed it. Sending large files, themes, well-crafted stickers, cross-platform operations, usernames, Secret Chats, etc. are just a few of the features that make it stand out.
For privacy, Signal is the best bet. With open-source code, Signal protocol and backing by a non-profit, it’s the closest you can get to a capable private messaging app.